Basic Coffee

Occupying a 30sqm corner of a restored historic building, Basic Coffee is a key tenant of a co-working hub with a goal to activate the newly gentrified commercial zone of XianYuKou, Beijing, through providing quality artisan coffee beverages to its neighbours and visiting tourists.

Resonating with the brand’s belief in: “good coffee is norm”, Office AIO challenges to spin the impression of a generic cafe from the conventional “making of” to “the enjoyment of” coffee. This is achieved by a spatial arrangement that inverts the relationship from one that features the fanciest of tools and showmanship of baristas, to one aimed at capturing something that is much less tangible - one's senses.

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